EPISODE #101: DO YOU KNOW WHAT YOUR WEDDING PHOTOGRAPHY WEBSITE TRAFFIC IS?
When chatting with other wedding photographers, I often hear that they don’t know anything about their website analytics and what they mean or that they can’t really be bothered trying to understand it all. But before you spend money on marketing or expensive gear trying to boost your wedding photography business, understanding your website traffic is an inexpensive but essential step in the right direction.
Your wedding photography website traffic can tell you so much about who is visiting your site, which pages they are visiting and where they are from. You’ll get information about how long they stay, if they are viewing it on a mobile or desktop platform and which pages lead to enquiries. This can tell you a lot about whether what you are posting is attracting the clientele you want and if it’s making them take the next step to get in touch with you.
Understanding your website traffic is actually much simpler than it first appears with easy-to-use tools like Google Analytics and Google Search Console. In this episode we’ll chat about how you can use these tools and what kind of insight they will give you into your website. I’ll also explain a little about what I do to understand my website traffic and the kind of data I look for.