EPISODE #102: WHAT I’M DOING RIGHT NOW TO GET BOOKINGS FOR 2018 AND 2019
Keeping in mind that most couples will start looking for and book a wedding photographer months before their special day, now is the time to start reevaluating your marketing strategies to ensure you’re getting inquiries for next year (and even 2019). It might seem like ages away, but it’s the steps you take now that will reap benefits down the track and ensure your business thrives in 2018.
In this episode we’ll chat about four main strategies you can utilize to ensure you’re getting inquiries for the coming year. First and foremost you should make sure your website is SEO optimized. From blog posts to images and page metadata, this is what will ensure your website is found through search engines like Google. If your budget allows, you can also do some advertising through sites like Wedding Wire and Yelp. In my experience, the money I have invested in this type of advertising has more than paid off in bookings.
Networking and helping out other vendors can also lead to inquiries, particularly when it comes to sharing your blog posts or slide shows in which their work appears. It might be the floral centerpieces from a wedding, the DJ in action or the overall setting that resulted from the coordinators hard work, all of which can be shared on their website or social media channels as free advertising for you.
Speaking of social media, this is the fourth way you can help to boost your inquiries for next year. I post to Instagram almost every day and (to a lesser extent) Facebook, which is a great way for couples who are searching for wedding inspiration to find your work through particular phrases or hashtags.