EPISODE #93: WHAT IS YOUR UNFAIR ADVANTAGE AS A WEDDING PHOTOGRAPHER?
In many ways, wedding photographers share a lot in common. We are all dedicated to capturing the love and emotion of a couple’s special day and probably have a website that showcases our images and style. We might use similar equipment and run our businesses according to a standard model, and we might even charge very similar prices.
But what sets you apart from others and is crucial to finding your wedding photography niche is what is referred to as your “unfair advantage”. It might be your personality that draws couples in or the services you offer that are exceptional when compared to other wedding photographers. Finding your “unfair advantage” is important in helping you stand out form the crowd and establishing your unique brand.
In this episode, we’ll talk about what I feel is my “unfair advantage” and how I’ve used it to create a successful niche wedding photography business. We’ll also talk about how you can find yours and showcase it to potential clients while marketing your business and branding your website.